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Our Most Loved Lingerie

Bestselling bras and briefs

Belle Lingerie02 February 2021

most loved lingerie

Looking to upgrade your tired old lingerie but don’t know where to start? We know how overwhelming the choice can be with thousands of options out there. What’s the best lingerie brand? What’s the best bra to buy? Which briefs should I buy? Well, we are here to answer all your questions and show you our most loved lingerie. With 15+ years of experience in lingerie, our team know a thing or two about underwear. Belle Lingerie has brought beautiful bras and briefs to thousands of customers across the world for years! That means we know what people are loving. We’ve seen bras go in and out of fashion but we’ve also seen some timeless choices stay popular for years. Some bras just never go out of style. So, let’s get to it! Check out our most popular and bestselling lingerie, you are sure to love. 

Most loved lingerie brands

  1. Panache
  2. Fantasie
  3. Freya
  4. Gossard
  5. Triumph 
  6. Wonderbra
  7. Pour Moi
  8. Prima Donna
  9. Sloggi
  10. Curvy Kate

best lingerie brands

So, the first thing to know, is what lingerie brands are popular? Belle Lingerie stocks over 60 underwear brands and we are always on the hunt for the next best thing. But there are clear leaders in the lingerie game and brands which our customers consistently love. Our absolute bestselling brands are Panache, Fantasie and Freya. All three of these popular lingerie brands produce quality lingerie which gives great support for everyday wear. These are your ‘go-to’ brands for your underwear staples which you will be fishing out of the drawer every day. These brands have become so popular because of their practicality, style and affordability. So, this is definitely a great place to start. 

If you are looking for something a little more special then make sure you check out Prima Donna. This is one of our most popular premium lingerie brands. The thing you need to bear in mind is that lingerie is like your wardrobe. You have all kinds of clothes for different purposes: Comfy clothes for lounging, casual clothes for every day, smart clothes for work and dressy clothes for those special occasions. Sound familiar? Well, lingerie is the same! We all have our favourite bras and briefs which we wear the most, but we need a little variety so we can have the perfect bra for every situation. Prima Donna really is the best of the best in terms of quality. These premium bras make you feel super special with soft and luxury fabrics and design details you will adore. 

Maybe premium underwear is not your thing? That’s okay we still have so much to share with you. What about comfort bras? Well, our customers favourites for comfy underwear is Triumph & Sloggi. These popular brands use the softest, smoothest fabrics to create seamless lingerie with unparalleled comfort. Sloggi & Triumph are ideal for everyday comfort or for those lazy Sundays chilling. 

Next, let’s talk about cup size. Most of these bestselling lingerie brands cater to small and large cup sizes, but that doesn’t mean that they are the best choice for all. Wonderbra and Gossard are extremely popular for smaller bust sizes because of their sheer, soft styles and push up bras. These brands are still supportive so can be worn by the fuller bust. But our customers with a bigger bust tend to opt for Curvy Kate and Pour Moi. These popular brands are designed with the fuller bust in mind so you can rely on their supportive properties. 

Bestselling bras

  1. Panache Tango
  2. Prima Donna Deauville
  3. Gossard Glossies

First up on our list of bestselling bras is Tango by Panache. This bra has been around for a while but it’s just so popular that we keep restocking so you can get your hands on it. The tango range has two styles, the plunge bra and the balcony bra. So, if you love the design, fabric and structure, then you can have it in two distinct styles! The other amazing thing about the tango range is the colour choice. There is of course your classic black, nude, white and navy. But Panache did not stop there. There are now moody colourways like forest, aubergine and garnet. Plus, light and summery colours like rose ombre, angel blue and blush. This bra is non padded with a slight sheerness on the cups which gives you a great natural shape and finish. There is a supportive underwire and good coverage too so it’s ideal for everyday support. Most of the tango range has this stunning yet subtle embroidered leaf design all over. The three-part cups have been redesigned to give you a great shape and lift. Shop the Panache Tango bra here >


The Deauville range by Prima Donna has to be mentioned as this is another of our bestselling bras. Made from the finest luxury fabrics, this bra will feel super comfy and always soft against the skin. We and our customers love the Deauville because it’s timeless. This bra will never go out of fashion as its classic, elegant and understated. Prima Donna places emphasis on fit, always prioritising the way a bra fits and feels. Our customers love the perfect fit with this collection as it hugs and supports for years to come. The Deauville is super supportive for a range of sizes from a B-J cup and has clever features like a reinforced back band and elasticated cups to really maximise the support. All Deauville bras are crafted by hand so there is care in every stitch and a human touch. Yes, this collection is a little pricey but it really is worth every penny and our customers agree! You can read more about the Deauville in our blog or shop the full Prima Donna Deauville collection here >


Time to talk about the well-loved Gossard Glossies range. This collection is an affordable selection of stunningly sheer bras, adored by women globally. There are a few different styles in this collection including the Glossies sheer bra, Glossies lace sheer bra and the Glossies animal sheer bra. Each of these is made from a soft and lightweight sheer fabric which leaves little to the imagination. There is not a great deal of support and no padding so your natural curves will shine. The Glossies range is super smooth and silky, giving you an elegant shiny glow. This bra just takes your everyday lingerie to a new level and is sure to give you confidence each day. The Glossies range is known for its great fit as it feels like a second skin with no gaping. This also means it’s mostly invisible under clothes too. The colour choice is vast too, giving you great options for all skin tones and outfits. Shop the full Gossard Glossies range here >



Best Selling Briefs

It’s all well and good finding the perfect bestselling bra but what about the briefs? Yes, you can always opt for the matching brief to the collections we’ve discussed, to complete the look with a put-together finish. But if you are still doing your research, we are sure you would love to know what our best selling briefs are? So, let’s talk about style. Popular briefs for full coverage are high waisted and shorts which usually encase the whole rear and give you more coverage on the belly too. Popular choices include the Sloggi basic maxi brief, Pour Moi imagine deep brief and the Playtex pure cotton maxi. If you are looking for something with a little less coverage then opt for a tanga or Brazilian brief. These brief styles give you less rear coverage for a more flattering look. Popular styles include the Wonderbra Refined Glamour Tanga Brazilian and the Aubade Charme d'Eden Tanga Brief. Finally, if you are in a more seductive mood or simply need to banish the VPL, then a thong is a popular choice. Our bestselling thongs include: Gossard Glossies Thong, Lepel Fiore Thong and the Fantasie Sofia Brazilian Thong. You can browse all of Belle Lingerie briefs & thongs here >

bestselling briefs

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