Wacoal

With lace, embroidery, and different necklines, there will be a Wacoal lingerie piece to suit you. The brand Wacoal launched back in 1949 in Japan and is now loved worldwide, selling to customers all over the globe online and in-store in more than 30 countries. The brand focuses on manufacturing high-quality, on-trend pieces in a variety of sizes. Wacoal started with one man who created a gift for this wife. The founder, Koichi Tsukamoto describes, “Nobody was making bras in Japan at the time [1946], so I devised one by cutting a paper pattern and giving it as a gift to my wife.” Inspired by the western market, the founder began mass-producing bras and over the years became one of the market leaders in lingerie. Since moving into the international market Wacoal has gone on to create a whole family of brands so not only do they have their own collection that you see below, but supply some very well-known brands. Brands such as Freya, Elomi, Fantasie, and Goddess all are a part of the Wacoal family. Even now after many years the brand is looking for new ways to create the best lingerie and expand. “We are constantly pushing the boundaries of Wacoal’s product development and always looking at how we can apply new technology into our design – using the most innovative fabrics and technique” - Sachiyo Wakashiro, Wacoal Lingerie Director, 2018 Here at Belle Lingerie, you will find an array of Wacoal lingerie in our collection. So no matter what colour, whether you want non-padded, padded, underwired, or non-wired we have it all here for you. You will find a full rainbow of colours in this selection of lingerie from Wacoal, whether you are wearing a pink dress or a blue top there is a bra to match. Or you can browse through the classic tones, like black, white, or nude. Wacoal doesn’t just offer lingerie but also amazing shapewear. Find a collection of shape briefs to smooth out your silhouette, right here on Belle Lingerie.