Gossard Lingerie, established in 1901 in Chicago, Illinois, has built a legacy spanning over 100 years of creating high-quality, stylish and supportive lingerie. Renowned for its blend of innovation and elegance, Gossard has become synonymous with both comfort and confidence. The brand offers a diverse range of collections, including Superboost for maximum lift and support and Glossies for smooth, satin-feel comfort. Each collection is crafted to cater to a variety of body types and needs, ensuring that every woman can find the perfect fit that makes her feel both beautiful and supported. With its rich history and commitment to both function and style, Gossard remains a trusted name in the lingerie industry.
Gossard Band and Cup Sizing
We offer Gossard bras in their full size range, including band sizes 28 - 44 and cup sizes A - G. Gossard uses the UK sizing system for both band and cup measurements, which may differ from sizing standards in other countries.
If you're in the UK and unsure of your bra size, check out our detailed guide on how to measure your size at home.
For those outside the UK, simply locate your usual size in the chart corresponding to your country, and then find the equivalent UK size listed at the top of the column. This is the size you should use when selecting your Gossard bra. Note that UK band sizes are measured in inches, not centimetres.
Gossard Band Size Conversions
Gossard Cup Size Conversions
Gossard Brief Sizing
We are proud to offer a wide range of Gossard briefs, available in sizes XXS (UK size 6) through to 3XL (UK size 20). With an emphasis on both comfort and style, you’ll find the perfect fit to enhance your confidence and wardrobe. Simply refer to your usual dress size on the chart below, and find the equivalent for Gossard Briefs on the top row.
Gossard Bodies & Basques, Slip Dresses, Suspender Belts Sizing
When purchasing Gossard Bodies & Basques, Slip Dresses and Suspender Belts, please refer to the size chart below. To find your size, simply locate your usual dress size on your country's row and then match it to the corresponding Gossard size on the top row.
Gossard Bra Shapes and Styles
Selecting the perfect Gossard bra goes beyond just finding the right size; it’s about choosing the shape that best complements your bust. Below is a simple guide Gossard has set out to help you find your perfect bra style.
Plunge Bras - Plunge bras are designed to enhance your shape, giving you a stunning silhouette. With a low-cut front, they’re the perfect choice for wearing with low or V-neck tops. These bras are crafted to push the bust inward, creating a beautiful, natural shape. Non-padded plunge bras provide a striking plunge without extra padding, while padded plunge bras give your cleavage an extra boost.
Balcony Bras - For those with a lower bust, the balcony bra offers a lift and rounded shape, providing just the right amount of support. With less coverage than a full cup style, it’s ideal for lower-cut tops and dresses. It’s also perfect for high-neck styles, offering excellent support and an uplifted, rounded shape. The shorter cups and horizontal top ensure your breasts are positioned slightly higher for a flattering look.
Longline Bras - Longline bras provide enhanced support through an extended band that stabilises the bust and helps improve posture. With their smoothing effect, they create a more defined silhouette, reducing back bulges. The wider band offers extra comfort, distributing pressure over a larger area, making it ideal for all-day wear. Plus, longline bras double as stylish pieces, offering both practicality and flair.
Bralettes - Gossard’s bralettes bring a pop of colour and style to your lingerie collection. Whether it’s the Superboost Lace Non-Padded Bralette or other designs, these pieces are made to be seen. Style them with a chic blazer and jeans for brunch, or pair with a sexy pencil skirt for date night. Our bralettes are perfect for making a statement, with a combination of comfort and style.
Full Cup Bras - Full cup bras offer full coverage and superior support, providing comfort and security all day long. Ideal for larger busts, they distribute weight evenly to reduce shoulder and back strain. With a smooth, flattering shape, they help control loose breast tissue, offering comfort for everyday wear. Full cup bras are a reliable and supportive option for various body types and occasions.
Push-Up Bras - Push-up bras are designed to enhance your natural shape by lifting and accentuating your cleavage. Featuring padded cups and strategically placed seams, they create a fuller, more rounded bust while offering a boost of confidence. Ideal for adding volume and shaping under low-cut tops or dresses, push-up bras are a must-have for those looking to enhance their curves.
Strapless Bras - Strapless bras are designed to provide lift and support without the need for straps, making them the perfect choice for off-shoulder tops, strapless dresses or any outfit that requires a smooth, seamless look.
Gossard Brief Styles
Gossard Briefs presents a diverse range of collections, from the stunning lace on the Glossies Lace Collection to the fun and daring designs of the Superboost Collection. Whether you're seeking timeless basics or something a bit more adventurous, there's something for every style. Below is a helpful guide to some of their most popular brief styles, making it easier to find the perfect fit for your shape and preferences.
Briefs - Designed with both comfort and style in mind, Gossard briefs are available in mid-rise or low-rise waist options, offering a flattering fit that beautifully frames your curves. With moderate rear coverage, they provide just the right balance of support and elegance.
Shorty Briefs - The versatile shorty brief design sits comfortably at either a low or mid-rise waist, depending on your preference, and offers excellent rear coverage. Available in a range of neutral tones or bold, vibrant colours, these briefs are perfect for any occasion. For a playful twist, try the Gossard Cheeky Shorty Brief - with a low-rise waist and cheeky rear coverage, it offers a seductive fit that accentuates your shape.
Thongs - Gossard thongs are crafted for minimalism, available in both mid-rise and low-rise waist options. With signature minimal rear coverage, these thongs provide a flattering fit that highlights your curves while remaining virtually invisible under clothing - the perfect choice for a seamless look.
Brazilian Briefs - Gossard Brazilian Briefs feature a low-rise waist and minimal rear coverage for a bold, yet flattering fit. Less really is more with this sleek and comfortable design.
Caring for Gossard Lingerie
To ensure your Gossard lingerie stays in top condition, proper care is essential. We have provided some clear guidelines on how to best look after your pieces:
Hand Wash Only - Gently hand-wash your lingerie to preserve its delicate fabrics and maintain its shape.
Use a Mild Detergent - Opt for a gentle, lingerie-specific detergent. We recommend using Soak Wash, an eco-friendly formula available in a variety of beautiful scents and scent-less to keep your garments fresh and intact.
Air Dry - Avoid using a tumble dryer. Let your lingerie air dry naturally to prevent any damage.
Store Flat - Always store your bras flat to maintain their structure and support.
That’s your ultimate guide to Gossard lingerie! Don’t forget to explore our full Gossard Lingerie Collection for more stunning options. Have any questions? We’re here to help - just reach out!
Gossard Bras Sale
Now that you've discovered your perfect fit, why not treat yourself to a Gossard bra on sale? It’s the perfect opportunity to grab stunning, supportive styles at fantastic prices. With a variety of best-sellers in a range of sizes and beautiful colours, you can refresh your collection and enjoy incredible savings. Don’t wait, shop today and upgrade your lingerie drawer with these essentials!
Gossard Glossies Lace Sheer Bra - One of Gossard’s all-time best-sellers, the Glossies Lace Sheer Bra is a must-have, and now’s the perfect time to grab yours at a great price! Crafted with stunning Chantilly lace, this stunning twist on the iconic Glossies range brings elegance to your everyday lingerie. The sheer, non-padded cups offer natural lift, support and projection - with just the right amount of modesty. Despite its delicate look, this bra delivers exceptional shape and comfort. Fully adjustable straps and the signature Gossard gold plate complete this bestselling beauty. Available in a wide selection of colours – treat yourself while it's still in stock!
Gossard Glossies Sheer Bra - Don’t miss your chance to own one of Gossard’s best-selling bras - now available in the sale! The Glossies Sheer Bra combines cutting-edge fabric with modern shaping technology for unbeatable comfort, support and fit. Made from ultra-smooth, sheer fabric, it creates a barely-there feel while staying invisible under clothing. The sheer cups offer light support and natural shaping, with a deep plunge neckline to flatter your cleavage. Finished with decorative elastic trim and fully adjustable straps, this bra offers a tailored fit that feels as good as it looks. Snap up this timeless favourite while it’s on offer!
Gossard Superboost Lace Plunge Bra - Lift your lingerie game with the Superboost Lace Plunge Bra - a Gossard best-seller, and now part of our sale! Available in 8 gorgeous colours, this bra is designed to give you maximum impact with every wear. Featuring beautifully detailed lace and soft mesh, it delivers a luxurious feel with everyday wearability. The plunge design and padded cups offer a powerful boost and uplifting shape, while underwiring ensures secure support. A flattering centre front enhances your cleavage and fully adjustable straps allow for a custom fit. Finished with a delicate bow and signature gold Gossard detailing - this is one deal you don’t want to miss!
Gossard Style-Specific Sizing Tips
We’ve created this guide to assist you in finding the ideal Gossard bra style and size, based on our expertise and feedback from customers. Since fit can vary depending on the style and your body shape, these tips are designed to help you make a more informed decision. Remember, everyone’s fit is different, so use this as a helpful reference. And with free UK returns, you can shop comfortably, knowing you can easily return or exchange if needed.
