Get ready for the most exciting shopping season of the year, our Best Ever Black Friday Sale & Clearance Event has officially arrived! From 10th November to 30th November, we’re bringing you irresistible discounts, exclusive savings and limited-time offers across our vast, stunning lingerie collections.
This year, we’ve gone bigger than ever with two incredible parts to the campaign:
The Black Friday Sale - Enjoy amazing discounts on our bestselling pieces, with up to 30% off select products.
The Black Friday Clearance Event - Take advantage of massive markdowns with up to 60% off clearance items, plus extra savings when you spend more!
Whether you’re treating yourself to something special or stocking up on gorgeous gifts, there’s never been a better time to shop. Keep reading for all the details on how to make the most of our exclusive Black Friday discount codes and unlock even bigger savings on your favourite lingerie. Explore huge reductions on bras from top brands like Fantasie, Panache & Freya, and we've even included items from your most-loved, luxury brands like Prima Donna & Marie Jo.
Sale, Clearance & Outlet Offers
As you can see, we've been extra generous this year, with these huge discount opportunities. Unlock one of these rewards by treating yourself to a beautiful product marked as either Sale, Clearance or Outlet, from our huge selection of items from bestselling brands like Freya & Prima Donna. Shop your favourite styles like Full Cup & Side Support Bras at up to 60% off, available in an extensive size range.
£10 off orders over £100. Use code BLACKFRIDAY10. Valid only on Sale, Clearance & Outlet items.
£20 off orders over £175. Use code BLACKFRIDAY20. Valid only on Sale, Clearance & Outlet items.
£30 off orders over £250. Use code BLACKFRIDAY30. Valid only on Sale, Clearance & Outlet items.
£50 off on orders over £300. Use code BLACKFRIDAY50. Valid only on Sale, Clearance & Outlet items.
Top Picks in our Black Friday Sale & Clearance Event
Discover our handpicked favourites from this year’s biggest event! From everyday essentials to luxurious statement pieces, these bestselling styles are now available at unmissable discounts, but only while stocks last.
20% Off Bras
Fantasie Lucia Side Support Bra - Cherry - Wrapped in enchanting floral lace, the Lucia Side Support Bra combines beauty with unbeatable comfort. The full-cup, wired design provides all-day support, while side panels gently re-centre your bust for a smooth, forward shape. Say goodbye to side bulge and hello to a beautifully balanced silhouette.
Panache Envy Full Cup Bra - Emerald Leopard - Make a statement in the Envy Full Cup Bra, a vibrant twist on everyday elegance. Its four-piece cup structure and laminated lower panels sculpt and lift for a flawless fit, while the semi-sheer lace and playful mini bows add a luxurious finish. Enjoy natural lift, all-day comfort and standout style.
Fantasie Fusion Full Cup Side Support Bra - Rose - Support and sophistication unite in the Fusion Side Support Bra. Crafted from a soft, ribbed fabric with three-piece cups, it offers uplift and projection while the side panels shape and centre the bust. With concealed seams for a smooth outline under clothes, this bra is your secret to effortless confidence.
Fantasie Illusion Side Support Bra - Plum - Refined and feminine, the Illusion Side Support Bra blends everyday comfort with graceful detail. The supportive underwire and three-piece cups enhance lift and shape, while side panels create a beautifully centred, seamless silhouette. Soft fabrics, adjustable straps and elegant flat lace make this an irresistible wardrobe must-have.
Prima Donna Deauville Full Cup Bra - Amethist Gem - Indulge in timeless luxury with the Deauville Full Cup Bra. Adorned with intricate lace and sheer embroidered panels, this bestselling favourite offers exceptional support without padding for a naturally elegant shape. The perfect balance of comfort, sophistication and expert craftsmanship.
30% Off Bras
Freya Offbeat Decadence Side Support Bra - Grey/Pink - Add a playful twist to your lingerie drawer with the Offbeat Decadence Side Support Bra. Featuring full-cup coverage and supportive underwiring, it delivers comfort that lasts from morning to night. The delicate lace and dainty bow detail exude femininity, while laminated side panels lift and re-centre the bust for a beautifully shaped silhouette.
Prima Donna Deauville Full Cup Bra - Iconic Blue - The Deauville Full Cup Bra is a timeless icon that blends everyday support with classic glamour. Adorned with exquisite embroidery on semi-sheer mesh, this bra radiates elegance while uplifting and enhancing your natural shape. With its subtle stripe print and decorative straps, it’s a true celebration of feminine sophistication.
Prima Donna Deauville Full Cup Bra - Milky Blue - Discover effortless luxury with the Deauville Full Cup Bra in Milky Blue. Designed with three-piece, underwired cups for unmatched support, it offers a flawless fit and gentle lift. Vibrant embroidery decorates the sheer upper cups, while the textured lower panels provide both comfort and refined style, a perfect harmony of beauty and function.
Prima Donna Madison Full Cup Bra - Sweet Dust - Romantic, refined and irresistibly supportive, the Madison Full Cup Bra brings timeless style to your lingerie collection. The three-piece, non-padded cups shape and lift naturally, while opaque lower panels ensure full coverage and comfort. Finished with soft floral lace, scalloped edges and delicate bows, it’s pure sophistication in every stitch.
Panache Grace Balcony Bra - Bordeaux Red - Elegant and undeniably feminine, the Grace Balcony Bra combines vintage-inspired charm with a modern silhouette. Crafted from silky satin for a smooth feel, its four-piece cups with light padding enhance shape and uplift beautifully. The flattering balcony neckline and intricate stitch detailing add the perfect finishing touch of indulgence.
40% Off Bras
Panache Tango Balcony Bra - Chai - A true icon in lingerie design, the Tango Balcony Bra delivers exceptional support and lift with its expertly laminated cups and firm fabric structure. The balcony shape offers just the right amount of coverage, beautifully enhancing your silhouette. Finished with Austrian-inspired leaf embroidery and a satin bow, it’s the perfect blend of practicality and charm.
Elomi Matilda Underwired Plunge Bra - Leopard - Fierce yet feminine, the Matilda Plunge Bra brings bold style and confident support. Its semi-sheer tulle cups and striking embroidery highlight your curves, while the 3-section design offers secure uplift. Complete with a moveable J-hook for a racerback option and fully adjustable straps, it’s as versatile as it is captivating.
Panache Clara Full Cup Bra - Orchid/Red - Romance meets reliability with the Clara Full Cup Bra, a fan-favourite for its stunning two-toned lace and flawless fit. The underwired, non-padded cups gently contour your natural shape, while the lined lower panels provide extra support and uplift. Exuding elegance and femininity, it’s a timeless piece that promises both comfort and confidence.
Cleo by Panache Blossom Balcony Bra - Celeste - The Blossom Balcony Bra combines modern structure with classic sophistication. Its 3-piece cups and underwire create a naturally lifted silhouette, while the lavish embroidery adds an elevated touch of luxury. Lightweight yet supportive, this everyday essential enhances your shape without compromising on comfort or style.
Panache Meadow Plunge Bra - Black - The Meadow Plunge Bra captures the essence of feminine power and allure. With non-padded, 3-piece cups adorned in delicate floral embroidery, it offers a beautifully natural shape and superior comfort. Designed with an underwired frame for reliable support, this striking piece embodies confidence and sophistication from every angle.
50% Off Bras
Freya Offbeat Decadence Side Support Bra - Key Lime - Bright, bold and beautifully supportive, the Offbeat Decadence Side Support Bra is a true showstopper. Underwired for uplift and crafted with floral stretch lace for a smooth, natural shape, this bra combines function and flair effortlessly. Multi-way straps and a secure hook-and-eye fastening ensure a perfect, stay-put fit, while scalloped lace edges and a dainty bow detail complete the look.
Freya Catwalk Side Support Bra - Midnight - Step into effortless sophistication with the Catwalk Side Support Bra. Designed with four-part, underwired cups and reinforced side panels, it offers exceptional lift and shaping. The semi-opaque upper cups add a hint of allure, while the chic embroidered animal pattern brings a touch of glamour to your everyday essentials.
Panache Nina Balcony Bra - Leopard/Coral - Fierce and feminine, the Nina Balcony Bra combines statement style with incredible comfort. The underwired, non-padded cups provide gentle lift and a naturally rounded shape, while adjustable straps and a classic hook-and-eye closure offer a customised fit. With its bold leopard print and delicate lace accents, this bra guarantees confidence with every wear.
Freya Offbeat Decadence Side Support Bra - Black - Timeless and effortlessly elegant, the Offbeat Decadence Side Support Bra offers full coverage and a beautifully lifted silhouette. The four-piece cups and underwired support provide superior shape and security, while the soft stretch lace and feminine detailing add sophistication to every outfit. Designed for comfort and confidence from morning to night.
Cleo by Panache Blossom Balcony Bra - Jade - Fresh, flirty and feminine, the Blossom Balcony Bra is a modern classic. With non-padded cups and underwired support, it creates a naturally lifted and rounded shape. The delicate floral embroidery and lace trim add a romantic touch, while the balconette design ensures a supportive and flattering fit for every occasion.
60% Off Bras
Prima Donna Satin Strapless Bra - Cognac - Effortlessly chic and endlessly versatile, the Satin Strapless Bra offers seamless elegance beneath any outfit. Its underwired cups provide secure support and shaping, while the smooth fabric ensures a flawless fit under clothing. Complete with detachable, adjustable straps, this feminine favourite adapts perfectly to your look, from everyday wear to evening glamour.
Prima Donna Madison Full Cup Bra - Open Air - The Madison Full Cup Bra redefines everyday luxury with its perfect blend of comfort and sophistication. The underwired, 3-piece cup construction lifts and supports beautifully, while full coverage ensures a secure fit for all-day confidence. Finished with delicate lace embroidery in a rich colour, it’s a true wardrobe essential with a touch of elegance.
Marie Jo Avero Padded Balcony Bra - Wine - Playful yet polished, the Avero Balcony Bra is a modern classic. Its padded, underwired cups create a perfectly rounded shape, while convertible straps allow you to style it your way - classic or halterneck. Adorned with Marie Jo’s signature gingham pattern and daisy embroidery, it’s a joyful blend of femininity and fashion-forward flair.
Prima Donna Orlando Full Cup Bra - Crazy Blue - The Orlando Full Cup Bra delivers exceptional support with a touch of glamour. Featuring non-padded, underwired cups for natural lift and comfort, this design flatters every curve while maintaining a smooth, supportive fit. Exquisite embroidery in shimmering tones adds sophistication, making it a must-have for the woman who loves elegance with a modern twist.
Marie Jo Jereme Full Cup Bra - Sapphire Blue - Clean, chic and effortlessly comfortable, the Jereme Full Cup Bra combines classic design with contemporary refinement. Crafted with moulded, underwired cups, it offers full coverage and a supportive fit that moves with you. The subtle check print and semi-opaque finish bring understated style, while the low scoop back adds flexibility and freedom of movement.
Our Best Ever Black Friday Sale & Clearance Event won’t be here forever. With incredible savings of up to 60% across our bestselling collections, now’s the time to refresh your lingerie wardrobe with styles you’ll adore. Whether you’re shopping for yourself or gifting something special, these offers are only available until midnight 30th November 2025. Shop now and discover your perfect fit before your favourites are gone!
