Designed to combine comfort and femininity; Playtex adds another meaning of comfortable bras to Belle Lingerie’s full lingerie collection. The collection is made of lingerie designed to provide our customers with the perfect, comfortable everyday bra. Unfortunately, with the word, comfortable there is now connotations that the bras will look boring. However, Playtex has cleverly crafted bras not only for comfort but to look fabulous and show off your curves in the best way possible. Full of timeless pieces you will be sure to find your new favourites thanks to Playtex. The lingerie will become your go-to pieces in your lingerie drawer. To suit every lifestyle, no matter your size and shape, the lingerie will twist and turn with your daily duties.
Playtex started off as The International Latex Corporation all the way back in 1932 when the company was founded by Abraham Nathaniel Spanel. The knowledge and foundation of latex are what makes the designs we see today so comfortable and innovative. It was in the 40s that the organisation enters the world of women’s underwear and then Playtex was born. The name deriving from the words Play and Latex. The company continued to be innovative through the decades bringing new styles and new lingerie to the underwear industry. Even in 1954, Playtex was the first brand to mention lingerie on TV during an advertainment campaign. Over the years the brand has developed and designed new pieces to create the timeless and elegant collection we see today on Belle Lingerie. For example, the Cross Your Heart bra was launched in the 50s however the iconic piece is still loved by many of our customers today.
Here at Belle Lingerie, we have a wide array of Playtex lingerie. The bras range from your cute lacy black bra to your everyday white bra. You can pick from non-wired to underwired and from padded to non-padded. Whether you prefer a full cup bra or a plunge bra, there is a Playtex bra to suit your style and everyday needs. Our range of Playtex briefs is also very popular as Belle Lingerie provides multi-packs so you can buy your underwear in bulk and never run out of comfortable knickers.