Pour Moi sold their very first bra back in 2005 and has quickly become an established lingerie and swimwear brand known for designing stylish, supportive and affordable pieces that celebrate every body. Currently based in Brighton, the brand was created with the belief that fashion should be empowering, comfortable and accessible - no matter your shape or size.

Pour Moi has grown to become a trusted name in lingerie, offering a wide range of products including everyday bras, fashion-forward lingerie, swimwear, nightwear and sportswear. The brand is particularly loved for its inclusive size range. We offer Pour Moi styles with band sizes ranging from 30 to 44 and cup sizes from B to a GG.

Pour Moi Band and Cup Sizing

Pour Moi uses UK band and cup sizing, which may differ from the systems used in other regions.

If you're located in the UK and unsure of your bra size, we recommend checking out our detailed guide on how to measure yourself at home for the most accurate fit. Pour Moi suggests measuring yourself regularly, ideally every 6 months.

For customers outside of the UK, simply locate your typical size in your country's row on the size chart, then match it to the UK size shown at the top of the column. This UK size will be the one you use when choosing your new bra. Please note, UK band sizes are measured in inches, not centimetres. This size will also be your correct fit when purchasing Pour Moi bodies & basques and shapewear.

For example, if you usually wear a French size 80, the corresponding UK band size would be a 30. The same applies to cup sizes: for instance, a French E cup would translate to a UK DD.

Pour Moi Band Size Conversions

Pour Moi Cup Size Conversions

Pour Moi Clothing Sizing

Pour Moi clothing includes a variety of beautiful products and accessories, including chemises & babydolls, activewear tops, capri pants & leggings, lingerie sets, kaftans & sarongs, pyjama sets and robes/dressing gowns. If you're shopping for any of these items, measure yourself accordingly in centimetres and use your equivalent UK size on the size conversions table below to identify your perfect fit.

Pour Moi Brief, Bikini Brief & Suspender Belts Sizing

Finding your brief size is much easier than finding your bra size. Pour Moi uses the same sizing for their briefs, bikini briefs and their suspender belts. If you're confident you know your usual brief or suspender belt size, simply find your size along your country's row and convert it to your Pour Moi size. However, we recommend measuring your waist with a soft measuring tape, in centimetres, to find your exact fit on the chart below.

Pour Moi Bra Shapes and Styles

Finding the right bra starts with understanding which styles best suit your shape and support needs. Pour Moi has created a helpful guide to make the process simple. Just browse the list below and explore the styles that catch your eye. Whether you're looking for everyday comfort or something a little more special, there's a perfect fit waiting for you.

Side Support Bras - Designed to shape and centre the bust, side support bras feature extra panelling at the sides to gently guide breast tissue forward, creating a more defined silhouette. Ideal for fuller busts or those with wider-set breasts, they offer both lift and forward projection for a flattering, streamlined look under clothing.

Bralette - Gone are the days when only smaller cup sizes could enjoy the comfort and style of a bralette. Modern designs now feature clever support elements like underwires, wide underbands and structured fabrics, making them a great choice for a wide range of sizes. Today, there’s a supportive bralette out there for everyone.

Longline Bras - With an extended underband that provides enhanced lift and support, the longline bra blends the aesthetic of a bralette with the structure of a traditional bra. It’s a versatile choice for all body types, but especially beneficial for fuller busts thanks to the added coverage and shaping.

Balcony Bras - Ideal for those who prefer a supportive fit with less coverage, balcony bras are designed to lift from below and create a naturally rounded shape. They’re particularly flattering for those with fuller busts or wide-set breasts, offering a comfortable and stylish solution without feeling bulky.

Full Cup Bras - Full cup bras offer maximum coverage, superior support and all-day comfort - making them a top choice for those with larger cup sizes. With features like reinforced underwires, flexible fabrics, and closer-set straps that resist slipping, this style ensures a secure fit while maintaining a natural silhouette. For smaller busts, however, it may feel more covering than necessary.

Plunge Bras - Designed with a lower centre front, plunge bras are a great option for anyone who finds traditional underwires uncomfortable in the middle. This style suits most breast shapes and works especially well for narrow shoulders, as the strap placement helps prevent slippage. It’s also perfect for low-cut necklines.

Push-up Bras - If you’re looking to enhance your shape or add volume, push-up bras are a go-to. They’re ideal for those who want a boost or have breast tissue that’s fuller at the bottom. With built-in padding to lift and define, they help create a rounded, uplifted silhouette.

T-shirt Bras - Known for their seamless, smooth finish, T-shirt bras are an everyday essential. Made with moulded cups that disappear under clothing, they offer comfort and a clean look, no matter what you're wearing. They’re also great for evening out asymmetrical breasts or rounding out a natural shape.

Sports Bras - Available in a range of impact levels, sports bras are designed to support and shape during movement. High-impact options offer firm support for activities like running or HIIT, while medium-impact styles are better suited for yoga and pilates. Some styles include light padding or hidden underwires for added shape and separation.

Strapless & Multi-Way Bras - Strapless and multiway bras are a wardrobe staple for versatile dressing. While suitable for all bust sizes, those with fuller busts should consider longline versions for enhanced stability and support.

Pour Moi Brief Styles

Choosing the right briefs can make all the difference to your comfort and confidence. To help you decide which style suits you best, Pour Moi has put together a handy guide to the different types of briefs available, so you can find your perfect match with ease.

Classic Briefs - A timeless staple that comes in several variations to suit your preferences. Choose a deep-cut style with full rear coverage for a modest, secure feel, or opt for a mid-rise fit that offers balanced coverage, perfect for everyday wear. Prefer a bit more leg? A high-leg version creates a flattering, elongating effect, while the classic low-rise brief delivers a relaxed, modern shape with moderate coverage.

Brazilian Briefs - Blending elegance with allure, Brazilian briefs feature high-cut legs that enhance your natural shape, as well as sitting low across the hips. Designed with slimmer sides, they offer a sleek silhouette without digging in, making them as comfortable as they are flattering.

Thongs - Including a high-leg and T-shape string back for minimal coverage and maximum confidence, thongs are a go-to option. Available in both high-rise and low-rise fits, they eliminate visible panty lines, making them ideal under close-fitting clothing. Whether you prefer soft cotton or intricate lace, thongs add a touch of boldness to both everyday wear and lingerie sets.

Shorty Briefs - Inspired by boxer-style cuts, these briefs provide full coverage with a flattering, stay-in-place fit. Typically designed with a low, straight leg line, shorty briefs are available in both high and low-rise options. Perfect for smoothing your silhouette under clothing, they’re a practical and stylish choice for all-day comfort.

High-Waist Briefs - Designed to sit above the natural waistline, high-waist briefs create a smooth, contouring effect across the midsection. Available with either cheeky or moderate rear coverage, this style offers a supportive, sculpted fit that enhances your curves while feeling effortlessly secure.

Pour Moi Swimwear Fitting Guide

Shopping for swimwear should be simple, and with this brand, it is. They use the same bra sizing across their main range of bras, bikini tops, swimsuits and tankini tops, so if you know your bra size, you're already halfway there. This makes finding a supportive and flattering fit effortless, especially for those who need more than just a stylish design.

What swimwear style for my body shape?

Need help narrowing it down? Pour Moi has created a quick guide to finding the most flattering styles based on your shape or support needs:

Smaller Busts = Halterneck Bikini Tops - Halterneck styles gently lift and shape the bust by drawing everything toward the centre, ideal if you’re looking for a little boost. They also help balance proportions if you're curvier through the hips.

Curvier Figures = Bandeau Bikini Tops - Strapless bandeau styles are especially flattering on hourglass shapes. Look for options with hidden support like underwires and light padding to keep everything in place while highlighting your silhouette.

More Tummy Coverage = Tankini Tops & High-Waisted Bottoms - Tankinis are perfect if you prefer a bit more coverage through the midsection. Styles with ruching or looser fits around the waist offer a smoothing, flattering effect. Pair with high-waisted bottoms for a retro-inspired, waist-defining look that feels secure and stylish.

Here's a closer look at some of Pour Moi's best-selling swimwear designs, each offering a different fit and feel

Plunge Bikini Tops - With a deep neckline and supportive shaping, plunge styles offer a flattering, confident look while staying comfortable for all-day wear. A great choice if you like a little more cleavage in your swimwear without sacrificing fit.

Balcony Bikini Tops - Offering great lift and a naturally rounded shape, balcony bikini tops are ideal for those wanting strong support with a classic, structured silhouette. Perfect for lounging, swimming or soaking up the sun.

Halterneck Bikini Tops - Designed for shape and support, halternecks flatter the bust and define the shoulders. Available in wired or non-wired versions, and with or without padding, there’s a halterneck style to suit every preference.

Bandeau Bikini Tops - A perfect mix between bralette, strapless bra and a boob tube, the bandeau is a simple yet stylish choice made from soft, stretchy fabric. While often favoured for lounging or layering, many Pour Moi designs now include features like underwires or internal support panels, making them a practical option even for those with a fuller bust.

Tankini Tops - Blending the comfort of a one-piece with the flexibility of a two-piece, tankinis offer extra coverage without compromising on style. These are especially popular with those who prefer a little more midsection coverage or want to mix and match.

Swimsuits - From sleek, simple cuts to more statement-making designs, swimsuits offer all-in-one support and style. Whether you’re after something sporty, elegant or on-trend, these one-pieces provide a secure fit with features built in for comfort and shape.

Caring for Pour Moi Lingerie

To keep your lingerie and swimwear looking and feeling their best, it's important to care for them properly. Here are some simple but effective tips Pour Moi has advised to help extend the life of your delicate pieces:

Wash your bras every 2 to 3 wears - Washing your bra too frequently can actually do more harm than good. It’s best to wash everyday bras after every 2 to 3 wears to maintain their shape and elasticity. Of course, if you’ve been sweating heavily, after a workout or on a hot day, it’s a good idea to wash them straight away.

Hand Wash - If you want your favourite pieces to last, hand washing is the safest option. Gently clean your bras and swimwear in lukewarm water with a mild detergent.

Skip the Tumble Dryer - High heat can be damaging to elastic fibres and delicate fabrics. Never put bras or swimwear in the dryer. Instead, dry it on the line or on a coat-hanger from the centre gore between the cups.

Store With Care - Avoid cramming your lingerie into a drawer. For underwired bras, fasten the hooks and stack them with the cups nested to keep their shape. Avoid twisting or inverting the cups to prevent dents and creases.

Swimwear Needs Special Attention Too - Swimwear should also be hand-washed after each wear, especially if exposed to chlorine, saltwater or suncream. Avoid fabric softener, which can weaken the elastane in the fabric. Always dry your swimwear flat and out of direct sunlight to keep colours vibrant and fabrics intact.

Choose a Gentle Detergent - We recommend using Soak Wash, an eco-friendly formula that gently washes your delicate undergarments. No-rinsing, no stretching, no crushed cups - Soak is the perfect product for those of us with a busy lifestyle.

And that’s a wrap on your full guide to Pour Moi lingerie. Ready to explore more? Browse the entire Pour Moi lingerie collection to find your perfect fit. Still have questions? Our team is here to help - don’t hesitate to reach out.

Pour Moi Bras Sale

Now that you’ve discovered your ideal fit, take advantage of the sale on Pour Moi bras! Enjoy the same exceptional support and style at a great value. Explore a variety of popular designs available in a huge range of sizes and gorgeous colours - all offered at special discounted prices just for you.

The Amour Collection

Pour Moi Amour Padded Underwired Bra - Discover the perfect combination of comfort and sophistication with the Amour Padded Underwired Bra, part of one of Pour Moi’s best-selling collections and now on sale. This stunning plunge bra accentuates your natural curves with padded cups and supportive underwire. Floral lace details and a sweet centre bow add a delicate, feminine touch. Adjustable straps and a secure closure make it easy to find your ideal fit, grab this elegant essential while it’s available at a discount.

Pour Moi Amour Non-Padded Balcony Bra - Experience timeless elegance with the Amour Non-Padded Balcony Bra, now at an irresistible sale price. Crafted with exquisite floral lace that extends to the adjustable straps and contrasting cups, this bra offers both style and support. The underwired cups provide lift and shape, enhancing your natural curves with confidence. Finished with delicate bows at the centre and sides, this piece is as charming as it is comfortable, perfect for adding a touch of elegance to your lingerie drawer.

The Rebel Collection

Pour Moi Rebel Side Support Bra - One of Belle Lingerie's all-time best-selling styles of bra, and it’s now on sale! The Rebel Side Support Bra features a plunging neckline and supportive underwire to elevate your lingerie game. Beautiful lace cups with scalloped edges and a charming centre-front bow add a feminine touch. Designed especially for fuller or wider-set busts, the side support panels lift and centre your curves, giving you a smooth, rounded silhouette with less back strain. Stylish, supportive and now more affordable than ever.

Pour Moi Rebel Padded Plunge Bra - Step into timeless elegance with this Padded Plunge Bra, now available at a special sale price. This flattering bra offers a deep plunge neckline that stays invisible under low-cut outfits, while removable padded cups provide customisable uplift and volume. Stunning lace overlays add a sophisticated finish to this everyday essential. With underwire support and adjustable straps, it’s designed to keep you comfortable and confident all day long.

Other Best-selling Products on Sale

Pour Moi Definitions Strapless Multiway Bra - A true wardrobe essential and now at an unbeatable sale price! This Strapless Multiway Bra combines silky smooth moulded cups with underwire support for a flawless fit. Wear it strapless for a seamless look or add the fully adjustable multiway straps for extra lift and versatility. Why pay full price when you can grab this best-selling style on sale? Perfect for any outfit, any occasion.

Pour Moi Fleur Lightly Padded High Apex Bra - Elevate your lingerie collection with the Fleur High Apex Bra, now more accessible thanks to our sale. Featuring a plunging neckline and delicate floral lace scallops, this bra blends elegance with practicality. The underwired design shapes and lifts, while lightly padded cups offer gentle coverage for a natural silhouette. Adjustable straps and a hook-and-eye closure ensure a perfect fit, complete with a charming bow detail to brighten your day.

Pour Moi Style-Specific Sizing Tips

We’ve put together this style-specific fit guide to help you find your best match in Pour Moi bras. Drawing on our lingerie expertise and real customer feedback, it highlights how different shapes can fit and feel on the body. While these tips are a great starting point, everybody is unique, so fit may vary. And with free UK returns, you can try different styles at home and choose what works best for you.