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Big Summer Sale

Let us give you the low down on all things 'Big Summer Sale!'

Belle-Lingerie30 July 2022

Big Summer Sale

The wait is finally over ladies. Welcome to our Big Summer Sale!

There's just something so satisfying about buying lingerie at a discounted price, don't you think? And this year, the offers are even sweeter than before. Here's the inside scoop on all things sale. Sprinkled with a touch of Belle Lingerie magic and drizzled with all things stylish and chic, this sale is not to be missed! With something for everyone, no matter the occasion, we can't wait to share it with you!

So get a cuppa, make yourself comfy, and get ready, for the Big Summer Sale right here at Belle Lingerie. Sundae fundae at its finest!

Prima Donna

One of the most renowned brands in lingerie, Prima Donna is known for its sophisticated and feminine designs, made to accentuate and embrace all women's curves and sizes, all whilst offering unsurpassed support and comfort. These designs are not to be missed and we can't contain our excitement when we tell you that some of the pieces are now part of our Big Summer Sale!

If classic styles are your thing then why not check out the well-loved Deauville bra in either Scarlet, Night Shadow Blue or Deep Cherry? All with matching panties, these bras are the ultimate design for effortless elegance but with a very appealing price tag.

Is your lingerie draw lacking in lace? Do you need an upgrade? Then check out the Belgravia collection in both Black and Blogger Pink. With a choice of a longline, balcony and full cup bras, this collection is perfect for those days when you just want to feel a little bit more provocative (and FYI we love that mindset!).

So let's add something fun to your baskets, check out the Lari collection. Bold prints, lace trim and a choice of 3 different bra styles. A padded style, a balcony style and a full cup style and let's not forget the different brief options, from a thong to a brief to hotpants, there's a style for everyone's needs. And what makes it even better? It's in our Big Summer Sale!

Last-minute holiday booked? Don't fret, Prima Donna Swim has you covered. Want to be the centre of attention when you're poolside? Check out the Alghero collection, or the Caribe collection for something a little more vibrant. Want to keep it clean and simple instead? Check out the Cocktail collection or the Swim Sherry collection. Both are subtle designs but perfect to make you ooze confidence whether you're at the beach or simply sipping cocktails by the bar.

Shop all Prima Donna Sale here!


Well-known for its heritage and style, Gossard is trusted for creating gorgeous lingerie pieces. With its intricate understanding of the fashion industry, Gossard marries the balance between innovative designs and delivering an excellent fit with every design.

The Glossies Lace collection now has some pieces in our Big Summer Sale! (We know, we're as shocked as you are! and we can't wait to buy them all!) In the colours, Hot Pink, Bordeaux, Jade, Mink and Heron we cannot contain our excitement enough! These bras really should be a staple in every lingerie wardrobe. With a lace sheer cup, that exudes elegance and compliments the female shape, we cannot rave about this collection enough. If lace doesn't tickle your fancy, why not have a nosey at the Sheer Cup Glossies? With the Sage, Raspberry Sorbet, Chilli Red, Rich Brown and Nude in our Big Summer Sale, it's the perfect lightweight bra for summer. Confidence with a hint of seduction, it's a great combo if you ask us! Don't forget the matching briefs to your bras to complete the set! Remember ladies, matching underwear can make you feel like you can conquer the world, or just conquer the food shop. Whichever works for you!

Shop all Gossard Sale here!

Pour Moi

Fanatical about fit, Pour Moi prides itself on 'going that extra mile to be sexy and glam' from swimwear to lingerie, the brand has so many stunning designs to choose from, we know you'll struggle with just choosing one!

If you're after swimwear and are wanting something with a pop of colour, then Pour Moi should be your go-to every time! The Sunshine collection really is just that, bright bold and fun, the perfect way to inject some colour into your swimwear. If patterns are more your thing then check out the Riviera collection or the Heatwave collection in Malibu. Both with statement prints sure to help you radiate confidence this summer season.

We know that your summer wardrobe should make a statement and that shouldn't just stop with swimwear. Your lingerie is something you shouldn't forget about! Fancy something striking with lace? Then we have the perfect solution for you, the Amour collection boasts lace detailing and a bold cobalt blue colour. Not only are there different briefs and bra styles to choose from, but this collection also has a chemise nightdress, perfect for nights in, or wearing as outerwear with a denim jacket. The possibilities are endless!

The Revolution collection is a staple for any lingerie drawer. Coming in 4 different colours, Hot Pink, Jade, White and Black, this collection has a bra style for everyone. From wireless to underwired, longline to plunge, there really is a style to flatter everyone. Matching briefs? We have those too, complete your set with a High-waisted, Brazillian or a Thong(don't mind us, just adding every colour to our baskets, we can't resist!)

Shop all Pour Moi Sale here!

Marie Jo

What Marie Jo wants above all is to offer women lingerie that is as stylish as it is confidence-boosting. Now you can multitask with a smile, no matter what your day brings. With its luxurious designs and interesting colourways, this brand really knows how to make show-stopping lingerie, something we here at Belle Lingerie can't wait to share with you!

The Ani collection in Limonada is now in our Big Summer Sale. A lovely pastel yellow colour perfect for summer, this design is decorated with lace and a subtle scalloped edge. Choose from a brief, a thong or a shorty to complete this gorgeous set. Sticking with the pastel colour theme (which by the way, we think is the perfect summer staple colourway!) why not check out the Ettie Full Cup Wired Bra or the Ettie Padded Balcony Bra. Both with the same intricate floral embroidery detailing to the cup, band and straps, this bra is perfect for framing your shape and adding that extra feminine touch.

Need a basics upgrade? T-shirt bras looking a little lifeless? Don't worry it happens to all of us at some point, but why not take the plunge and swap out your bras now, with the help of our Big Summer Sale? It's time to invest in your new go-to's so why not check out the Christy range? A smooth cup with a seamless feel and appearance, this collection is easily one of the most versatile collections you could own. With 3 styles of bras, and 3 styles of briefs to choose from you'll be sure to find something to suit the occasion. And what's more, we always say everyone should have a nude bra in their collection, well ladies not only is this bra the perfect style, but it's also the perfect nude colour, and again it's part of our Big Summer Sale! It's meant to be. Trust us! 

Shop all Marie Jo Sale here!


For over 39 years, Panache has committed to innovation and inspired thinking which has gained them an exceptional reputation for fit and quality. With a mixture of lingerie, swimwear and sportswear, Panache has a huge selection sure to suit you! And what's better is that they're part of our Big Summer Sale.

Hitting the gym this summer? Wanting to look stylish and chic as you work out? Then look no further than the Panache Sports Non-Wired Sports Bra, with its unique pattern and vibrant colours, this sports bra has padded adjustable and convertible straps for the ultimate comfort in the gym. However, if you want something a little simpler then why not check out the Panache Underwired Ultimate Sports Bra in black, latte or white. A simple staple piece which is a must for any gym wardrobe.

Swim season is still here ladies and Panache have some great pieces designed with you and your go-to style in mind. The Eclectic Boho collection boasts 2 different bikini top styles, a tankini top, and 2 different brief style options. So there really is something for everyone. With its Aztec boho print and modest colourway, this collection is a silent confidence booster for those lazy days on the beach. If a classic design is something you're after then the Anya Riva collection is perfect. A navy and white spot print, this collection oozes sophistication and class. With the choice of a swimsuit, tankini top, bikini top and briefs, there's a style to flatter all shapes.

Everyday lingerie doesn't have to be boring, and the Panache Tango collection is far from that! With its intricate Austrian-designed leaf embroidery the colours Rouge, Wisteria, Equinox and Navy are now part of our Big Summer Sale!, this collection is a perfect take on everyday lingerie. If a smooth cup is more for you then don't worry, Panache has got you covered there too. Check out the Cari collection, with its smooth cup and delicate swiss embroidered centre gore, this collection makes the staple T-shirt bra look luxurious and elegant.

Shop all Panache Sale here!

Shop All Sale

Well, we've given you a run down on just some of our favourite brands in our Big Summer Sale. We are so excited to share everything with you. We know we say this a lot but if we don't say it to you, then who will? Treat yourself, ladies, no matter what the occasion may be, you always deserve a treat.

'Always wear your best lingerie, life is too short to leave it for a special occasion.'

xoxo Belle Lingerie

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