Finding lingerie that will stand the test of time can be tough. We not only need lingerie that is quality and will last but will never go out of style. Keep reading to see what makes lingerie timeless and our favourite timeless lingerie staples which we think will stay classics for years to come. So, what makes lingerie last? Well first of all the quality will determine how long you can physically keep wearing it for. Generally, with lingerie, you get what you pay for so the more money you invest in your lingerie the longer it will last. But it’s also about how you treat your lingerie too. If you wash it correctly, store it neatly and look after it, your lingerie could last years! But it’s not simply about the physicality. What about style, preference and trends? We all know that fashion fads come and go and that applies to lingerie too. Some things will become dated and you will look back in 3 years and think “what was I thinking?”. It’s great to have those fashionable pieces in your drawer if you really love a certain trend but actually, it’s better to opt for timeless classics in the long run.
So, what makes lingerie timeless and how can you find it? Well, there are three things we think are timeless and will stand the test of time: 1. Black lingerie, 2. Matching 3 piece sets, 3. Lace lingerie. These three are absolute stables and have already been adored by women for decades. Yes, they have and will evolve over time but the basic principles are still firmly planted. We think you can never go wrong with these three choices. But as a general rule of thumb, we think that the best way to keep your lingerie timeless is to keep it simple. Sometimes less is more. The more frilly, crazy details there are, the more likely it is to become unfashionable. Some of our consistent bestsellers are quite simple in appearance but the quality and craftsmanship stand the test of time. Timeless lingerie brands Any lingerie brand can be timeless if they get the design spot on and women of all ages and generations continue to fall in love with it. But generally, we can see a pattern. The cheaper and more ‘on trend’ brands are always trying to create the next best thing and actually dominate the lingerie market by starting new fads. These brands are great for a quick pick me up and a fashion statement, but not so great at producing timeless lingerie. The brands which stand back, take time to create something new and are subtly and slowly developing what they already have, those are the ones which will never go out of style. A good way to tell if a brand is going to be timeless is by looking at how long it has been around! Brands like Lise Charmel and Aubade have been crafting lingerie since way before you were born (unless you are 103). The fact that they even exist tells you that people loved them then and still love them today. We also believe that some of the most timeless lingerie is luxury as it really will last a long time if you look after it. Brands like Maison Lejaby, Andres Sarda, Prima Donna and Marie Jo are unique but still give you classy, elegant, luxury vibes which should be popular for the foreseeable. Shop timeless lingerie here >
Deauville by Prima Donna
First up on our list of popular timeless lingerie is Deauville by Prima Donna. This collection is absolutely one of our most adored and has been for years. The Deauville is iconic and loved by women globally. It is a little pricey but every penny is well spent as you will have lingerie which feels great and looks stunning for years. The Deauville collection features bras, bodies and briefs which all work well together so you can get that ‘put together’ feeling every day if you like. This range is adored particularly by fuller bust women thanks to the support and the exceptional fit. Every Deauville bra is handcrafted by a team of experts who put a great deal of love and care into every stitch. This collection is elegant, understated and a true classic. Shop the full Deauville range here >
Tango by Panache
Now if you are looking for timeless elegance but don’t want to pay £90 for a bra, then Panache is a great choice. This brand knows how to flatter women of all shapes and sizes and consistently produce bestsellers. The Tango range by Panache is one to mention as this is one of our most popular styles. The Tango range features briefs and bras in a huge variety of colours to suit any skin tone and taste. This brand has produced more trendy colours to spice up the collection but the classics are still there and will be popular for years to come. This range is affordable but high quality with plenty of honest and glowing reviews. The thing that makes this collection timeless is simplicity. The base bra is just a really great 3 part, underwire bra. Panache has built on a great foundation by adding very subtle embroidery on the cups in a matching colour. We are sure you will love this range in 5 years, as much as you do now. Shop the Panache Tango range here >
Glossies by Gossard
Finally, we want to give the ever-popular Gossard Glossies a mention. This is truly another one of our bestselling collections. Sometimes all you need is a super simple design and you are on to a winner. Our customers love the Glossies range thanks to the irresistibly shiny and glossy fabric. Unless showing off your natural curves goes out of style, then you are safe with this one. This bra is so popular probably because of the way it allows women to love their natural shape and show off their curves. There are minimal support and shaping and the thin, silky fabric just caresses your body. Women love how Glossies fits and feels as this is truly a sexy, every day, comfortable collection. Again, this collection is available in a huge range of colours as Gossard have really thought about skin tones. You will find one which complements your skin tone no matter what part of the world you are from. Shop the full Gossard Glossies collection here >