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It's Our Birthday

Celebrating 15 Years

Belle Lingerie10 October 2020

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Can you believe it? We are celebrating our 15th Birthday – we certainly can’t! On the 10th October 2005, Belle Lingerie was launched, and the company has only continued to grow and grow and are now more successful then we have ever been.

Selling lingerie and swimwear to everyone no matter size has always been the mantra and as we’ve grown the collections of brands and styles have grown as well. With our name (Belle Lingerie) exactly translating to beautiful lingerie, as a team we have persistently looked for the best pieces, to suit all our customers of all different ages, shapes and sizes. This has come with great awards and reviews; we are proud to be rated 5 stars on Trustpilot and have gone on to win awards over the years. Since 2005 Belle Lingerie has been proud award winners from the 2017 Bradford Means Business Awards to winning Yorkshire's Finest Excellence in Business Awards. The company has also been finalists of the UK Lingerie Awards Online Retailer of Year in many years. Nevertheless, the company like many organisations have faced trials and tribulations. Even in our 15th year, we were met by one of our hardest challenges – COVID19. Across the world companies were being strained by the pandemic however thankfully Belle Lingerie has waded through 2020 and have not only remained at a steady income but even introduced a sister company – Sexy Belle.

From starting as a small business run with a few products from a desk at home to where it is now Belle Lingerie has grown to say the least! Not only has the company grown in size of team and products but now with around 25 members of staff and warehouses, Belle exceeds what was ever imagined at the start.

"I can't believe how fast these past 15 years have gone, from starting it in my house to a little storage unit to warehouses. I'm so proud of what Belle Lingerie has become and stands for. To be able to provide lingerie and swimwear to many women who struggle to find the right fit and style on the high street, and to be UK's largest, independent retailer of lingerie and swimwear, is something I never would have imagined. I'm so proud of the team that works hard every day to make Belle Lingerie the company it is today." - Janine Dutton, Managing Director

This is certainly not the end of our journey; Belle Lingerie will continue to grow and provide all our amazing customers with gorgeous lingerie and breathtakingly swimwear. With frequent offers and deals, remember to sign up to our newsletter to hear all the latest in our journey.


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