Colour Crush - Blue

What's the hottest shade of the season? It's blue!

Belle 07 May 2018

The Spring/Summer season gets us all excited for colour again – especially bright and bold hues. One particular colour we keep seeing is blue – whether it's the colour of the ocean or the sky, different shades of blue are this season's hottest colour! So, we're sharing with you a few of our favourite new ranges both swimwear and lingerie to help you get ahead of the trends.

See our favourite blue ranges below;

If you like eye-catching swimwear the ever-popular Freya Sundance is back and, in the seasons, trendiest colour – deep ocean. A bright summer shade that we can't wait to rock on our next escape to the sun. The Sundance is a fabulous tried and tested Freya range. A classic, well-fitting and supportive range to help you look stylish on the beach or by the pool. What we love about the Freya Sundance is the variety of products in the range – from Plunge bikinis, to High-Neck Crop Tops and a variety of bikini bottom styles it’s a versatile range and the colour choice is equally as great.

Freya are serious about blue this season as they've extended it to their lingerie collection. The Freya Idol is back in Cobalt as well as a new shade in the Freya Fancies range, Aquamarine. We're having a hard time picking our favourite! If you like deeper shades of the blue the Freya Idol in Cobalt is a fabulous choice – an all over colour with simple details it makes for the perfect everyday lingerie set. If you want something that will instantly make you feel happy the Freya Fancies Aquamarine is the one – a bright blue in all over lace. The Freya fancies is a versatile range and can actually be mixed and matched – so if you already have some colours be brave and try to create a unique set for yourself.

Goddess know this season is all about the blue which is why they’ve made their bestselling Keira Banded Bra, in Azure. It literally looks like the colour of the sky on a bright summers day - what more could you want? Bright, bold and confidence boosting it’s a colour that we wouldn’t mind showing off – even if it is just to ourselves in the mirror. Goddess is one of our bestselling bigger cup brands and they beat the myth that large cup sizes are restricted to boring beige and black colour choices. No matter what size you are you deserve to have a rainbow of colours, styles and prints to choose from. The Keira is also available in Nude, Plum, Ink and White.

Pour Moi? have also embraced the hottest colour of the season with the Starboard Swimwear range. Pour Moi? Have gone that little bit extra by pairing turquoise with lemon - a combination that's sure to get you noticed this swimwear season! The Starboard range mixes dots + stripes to create a fun and vibrant range to allow you to have fun with your swimwear. Available in a range of bikini styles and matching briefs, choose from a Halterneck Bikini, Classic Underwired or Padded Bikini. The Pour Moi Starboard range is also available in Black/Purple and Navy/Red.

Fantasie have taken their fabulous Versailles range and given it a China Blue twist. The Fantasie Versailles is a supportive swimwear range and is designed to give you a helping hand in looking your best with its clever ruching detail - which helps to streamline your figure. The Fantasie Versailles in China Blue is available in a variety of styles, you can choose from a Swimsuit, Bikini or Tankini and caters to a fantastic range of sizes from 30E up to 40G. The Fantasie Versailles is also available in Clementine, Fire Red, Windsor Blue, Black, Jade Green and Bright Pink.

Curvy Kate have released the Tease in Navy/blush and can we just say it's amazing! A frilly, mesh and lace combination in a deep navy colour with a contrasting blush base. The Curvy Kate Tease is a sexy range with girly accents and this colour combination is sure to be a best seller! Available in a classic Balcony style with matching Thong or Suspender Short. Curvy Kate Tease is also available in Black/Berry, Black/Cobalt and Black/Pink.