The phrase ‘beach body ready’ can be seen as controversial. The now infamous ad for the protein shake company was banned on the Tube last year for promoting an unhealthy body image and the term does seem to imply that it’s all about looking skinny in your swimwear but what does 'beach body ready' really mean?
As far as we’re concerned, being ‘beach body ready’ is all about how you feel on the beach and not at all about having the perfect bikini body (whatever that is). Having a positive body image comes from feeling comfortable in your own skin. Low body confidence is not exclusive to bigger women; anybody can have a hang up about their ‘skinny ribs’, their ‘love handles’, their ‘muffin top’, their ‘flat chest’ or their ‘saggy boobs’ (note how society creates these labels as if to compound our own negative perceptions!) but you can guarantee that everyone else cares a lot less about your ‘spare tyre’ than you do!
What you wear on the beach can make a big difference to your own body confidence. There is beautiful, on trend swim wear available in all sizes and a variety of styles that can minimise/maximise, cover up/show off, flatter and enhance any body shape. Under-wires and cup support will give lift to even the biggest boobs, tummy control can smooth out bumps, halter necks can make more of a small chest and a tankini can be a great option for those not quite confident enough to show it all off in a bikini. Swim dresses and skirts are good for those conscious of the tops of their thighs and clever prints can create an hour glass look for any body shape.
If you feel good in what you’re wearing and it fits you well, THAT is beach body ready! Here are some great examples of the range of swimwear styles that all have something to offer everyone.