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Celebrating Ultimo Bras

13 November 2012

When it comes to women’s lingerie you might have your favourite brands. Perhaps one designer seems to create products that suit your figure particularly well, or reflect your tastes perfectly.

One company that’s proved a big hit with consumers over recent years is Ultimo. The firm, which is one of the fastest growing designer lingerie brands in the UK, is popular with consumers and celebrities alike and its offerings are often chosen for their cleavage enhancement and comfort.


Happy birthday

Recently, the company celebrated its 13th birthday and the Daily Mail’s FEMAIL section dedicated an article to it. The publication noted that the firm was set up by Scottish lass Michelle Mone OBE.

The entrepreneur stated: “I can’t believe it’s Ultimo’s 13th Birthday. My dream was to create a successful brand and although 13 is unlucky for some, I am still living the dream!”

Boosting confidence

She added: “My main aim at Ultimo is to boost women across the world's confidence and ensure they feel good about themselves. I like to think of myself as an inventor, which is why at Ultimo we have launched an incredible 13 inventions in the past 13 years.

“From the backless bra to the frontless bra, to the two cup sizes bigger bra, if you have a fashion dilemma Ultimo has the solution.”

Celebrity support

The brand has certainly had plenty of celebrity backing over the years. The Daily Mail noted that a host of stars, including Luisana Lopilato, Helena Christensen, Peaches Geldof, Mel B, Penny Lancaster, Rachel Hunter and Elen Rivas have all modelled Ultimo underwear.

Commenting on this, the publication said: “The lingerie firm [has] shot some of the world’s most beautiful women in their smalls and want to show off just why they were chosen for the prestigious role as the face and body of Ultimo or one of the sister brands.”

Take your pick

The great thing about Ultimo lingerie is its diversity. Whether you want a plunge bra or a T-shirt bra, or need a backless, frontless or strapless bra, you will be able to find it.

Sticking to your budget

Splashing out a lot of cash on items like this may be a big no no at the moment. Like lots of consumers, you might be feeling the pinch. The good news is, thanks to our commitment to offering superb value for money, you should be able to source the lingerie you’re after without breaking the bank in the process.

When you’re operating on a limited budget, it’s savvy to select staple products first. For example, by investing in a multi-way bra, you can make sure you have a number of options depending on the outfit you want to wear. Also, buying both a light and a dark bra can be wise.

See for yourself

Of course, as well as the fabulous array of Ultimo products we offer, we also sell a range of items made by other companies. To see them for yourself, just peruse our online boutique. Within moments, you might have found just what you’re looking for.
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